The Test Case Study to End All Case Studies
This is a test case study to try out the embed link.
This is a case study that really works.,
The Problem
Seeking to reach its target demographic and create an immersive experience, Ford Trucks partnered with Digital Turbine for its unique creativity and exceptional reach in mobile gaming. Collaborating with Digital Turbine’s Creative Lab, Ford Trucks devised an innovative marketing strategy that leveraged the popularity of mobile gaming to introduce the F-MAX to a new generation of consumers through a gamified, hands-on experience. The campaign included a pre-roll high-resolution video ad showcasing the truck's powerful engine, advanced technology, and unmatched performance. strategically placed within popular mobile games. The highlight of the ad campaign was the integration of the Ford F-MAX into the gaming experience. Following the campaign video, a gamified post-video experience invited users to play a game exclusively designed for Ford Trucks. Users could interact with the truck by directing it through a roadway and collecting brand logos along the way. The "Discover More" button appearing on the ad drove additional user engagement and brand interaction, leading users to the Ford F-MAX page on its official website for more detailed information and purchasing opportunities.
The Solution
Seeking to reach its target demographic and create an immersive experience, Ford Trucks partnered with Digital Turbine for its unique creativity and exceptional reach in mobile gaming. Collaborating with Digital Turbine’s Creative Lab, Ford Trucks devised an innovative marketing strategy that leveraged the popularity of mobile gaming to introduce the F-MAX to a new generation of consumers through a gamified, hands-on experience. The campaign included a pre-roll high-resolution video ad showcasing the truck's powerful engine, advanced technology, and unmatched performance. strategically placed within popular mobile games. The highlight of the ad campaign was the integration of the Ford F-MAX into the gaming experience. Following the campaign video, a gamified post-video experience invited users to play a game exclusively designed for Ford Trucks. Users could interact with the truck by directing it through a roadway and collecting brand logos along the way. The "Discover More" button appearing on the ad drove additional user engagement and brand interaction, leading users to the Ford F-MAX page on its official website for more detailed information and purchasing opportunities.
