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The global app installation growth rate has slowed, but the APAC region continues to thrive. According to Appsflyer, in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. However, the Philippines saw a 30% increase in Android game installations, and Indonesia experienced a 64% growth in iOS game installations in 2022, highlighting the APAC region's growth-oriented markets.

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